The Indian toys market was worth US$ 1.3 Billion in 2017, registering a CAGR of 15.8% during the year 2010-2017. The market is further projected to cross US$ 2.9 Billion by 2023, at a CAGR of 13.9% during 2018-2023.

India has one of the largest young population in the world, owing to which, the toy industry in the country has witnessed a rapid growth. The market is brimming with a wide array of both traditional and modern toys.

However, with evolving trends, there has been a shift from conventional toys towards innovative and hi-tech electronic toys. For instance, Lego has replaced wooden building blocks while barbie dolls have now taken over traditional cloth dolls.